Kirjeldus
50% of Estonians are overweight and the problem is also big among young people. National Institute for Health Development wanted to take the message to the youth that vegetables help to keep one's weight under control. We created a positive campaign with funky 3D vegetables dolls and cheeky headlines to get our message around - from billboards and tv spots to ambient solutions and consumer promotion.
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Designer
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Project lead
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Copywriter
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UX Designer
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Strategist
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Art Director
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coder
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3D Animator