Kirjeldus
Eesti Gaas, the market leader in gas solutions, entered the electricity market, where it was automatically a small player. To compete with the market leader and to break the stigma of the first thought, “How can I get electricity from gas? Do I need some special machine for it?”, we visualised how gas turns to electricity. An elegant elderly couple is sleeping in a dark room, lady turns to the other side and lets out a nice fart, after which the lights come on. It turned out to be so effective, that it was discussed in forums and shared over 1100 times from Youtube. Most important, Eesti Gaas had to hire more people for customer service to handle all the new electricity requests. Subtitles: "Who did it?" "Eesti Gaas did it! Now you can get electricity from us!"
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Project lead
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Art Director
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Creative Director
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Production (TV)
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Copywriter