THE BRIEF:
Saku Karl is a true down-to-earth type of beer. Known for it’s calmness and countryside vibe. Saku wanted the humble personality to come to life also in the supermarket.
THE SOLUTION:
We started in march and planted a batch of barley. So it would be ready to exhibit in june. Then we took the alive barley to the supermarket and surrounded Saku Karl’s display with the growing grain. It was pretty impressive and looked good. People were happy.
THE OUTCOME:
The beer was sold
