Kirjeldus
In every December for the last couple of years, RMK (State Forest Management Centre) has done a similar campaign, encouraging people to go to any state forest, pick out a nice christmas tree, take it down and bring it home. So instead of buying imported Christmas trees from the market people can combine it with a nice winter day outdoors with the family. This year, as an extension to the campaign, RMK surprised some children’s homes with free christmas trees. Together with the tree, we sent out these neatly packaged, well-crafted Christmas decorations. Made of plywood which was made of wood harvested from the state forests. Just to bring some joy into the eyes of children and very mildly promote the campaign.
-
Art Director
-
Copywriter
-
Creative director
-
Project lead
-
Producer