Kirjeldus
Big global players like Nutella and Milka are eating into the Kalev and Estonian market, and making it harder to connect with younger Estonians! The mission was to make 20-40-year-olds in Estonia fall in love with Kalev. Our solution is to show that everyone living in Estonia has a little bit of Kalev in them. To prove that, we started collecting and then spreading stories from Estonian people about their genuine connection with Kalev. We used Instagram, Facebook, YouTube and website to make it happen. As a result we published 210 stories on web. The reach of Kalev’s Facebook posts increased 27% and 44% more pictures with #kalev were uploaded on Instagram. Among people aged 18-40, the brand’s appeal grew 9%. www.instagram.com/kalevikiusatus www.facebook.com/kalevimagusamaailm
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Social media
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Developer
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Digital Lead
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Project Lead
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Art Director
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Creative director