Kirjeldus
Erinevalt tavapärastest tarbimislaenude andjatest soovis Juno siseneda küllastunud Gruusia turule uuendusliku personaalpanganduse kontseptsiooniga, seades kõrge standardi ka oma visuaalsele identiteedile. Inspireerituna NASA Juno kosmoseprogrammist tahtsime klientidele olla satelliitrahakotiks, mis tiirleb nende ümber 24/7 ja mis on valmis tegutsema kohe. Kaasaegne ja eristuv elustiilibränd. Instead of being generic consumer-lender, Juno intended to disrupt the saturated Georgian market by introducing a new personal banking experience, thus setting a high standard for visual identity as well. Inspired by NASA Juno space program, we wanted to be customers’ satellite wallet, orbiting them 24/7, ready to attend when needed. Standing out, looking like the most contemporary lifestyle brands.
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Creative Director
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Art director
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Digital Art Director
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Creative Lead
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Designer
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Project lead