How could Pakendikeskus present their products and packages to clients before Christmas? A christmas survival kit was created.
We took a diverse range of different packages and products sold at Pakendikeskus and used them to pack a number of christmas-related things. We then wrote a funny description for each of the items. The feedback was amazing. Many clients said “It is the funniest / best / coolest directgave us feedback, saying: "It is the funniest/best/coolest direct mail ever!"