Kirjeldus
Since there was no common denominator for Valio’s different yoghurts (different tastes, different amount of cream in them), we decided to create a controlled scandal. We created a promotional campaign, where the main prize was a real life Yoghurt calf.
Kuna Valio jogurtitel puudus tootest tulenev ühisnimetaja (maitse, koostise eripära), mille kampaania rajada, otsustasime klassikalise reklaamikampaania asemel tekitada kontrollitud skandaali. Selleks korraldasime müügiedenduskampaania, mille võitja sai omale lemmikloomaks jogurtivasika.
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creative
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photographer
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producer
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projektijuht
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Art director
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Copywriter