Isukas seeria

Kirjeldus

ISUKAS is a decent domestic meat brand, which is not intended for snobs but not for the beggars either - it can be enjoyed by all, because the taste is good and the price is cheap! As one of the most important target group was young people who are starting their independent lives, we created ISUKAS commercials in collaboration with students from the Estonian Academy of Arts who had created the Old Man character, which was already extremely popular among the target group. Today, these talented studens have created 5 rude animations, which have more than 1.2 million hits in Youtube (Estonian population is 1.3 mln)! In addition, only one of the ISUKAS commercials is revealed in Youtube and that has more than 53,000 views. Handmade commercials task was to introduce the name and appearance of the new brand. In case you want to entertain yourself with non-commercial Old Man clips with english subtitles, click the following links: http://www.youtube.com/watch?v=5RscteTVFtM&list=PLIhXxe-mhtR8KF-xKaa9VM4tFUrrZKFig&feature=c4-overview-vl http://www.youtube.com/watch?v=ZEu7gvBz4A0&list=PLIhXxe-mhtR8KF-xKaa9VM4tFUrrZKFig&feature=c4-overview-vl http://www.youtube.com/watch?v=t7YZuB1Exy8&list=PLIhXxe-mhtR8KF-xKaa9VM4tFUrrZKFig&feature=c4-overview-vl http://www.youtube.com/watch?v=eUgQUKVEWAA&list=UUMNADQFG7elXDQjIXDlTBjg&feature=c4-overview http://www.youtube.com/watch?v=ytYHL-3g7pM&list=UUMNADQFG7elXDQjIXDlTBjg&feature=c4-overview

Isukas on üks korralik kodumaine lihabränd, mis ei ole mõeldud ei snoobidele ega ka traktoristidele – seda saavad nautida kõik, sest maitse on tal hea ja hind soodne. Kuna üheks olulisimaks sihtgrupiks olid noored, iseseisvat elu alustavad inimesed, lõime teleklipid koostöös Kunstiakadeemia üliõpilastega, kelle loodud vanamehe klipid olid youtube'is juba selleks hetkeks erakordselt populaarsed. Tänaseks päevaks on noored loonud 5 julget klippi, mille vaatamiste koguarvuks on enam kui 1 200 000! Lisaks on Youtube'is Isuka reklaam omakorda kogunud rohkem kui 53000 vabatahtlikku vaatamist. Mõnusas huumorikastmes esitatud lühikesed lood on valminud käsitööna. Eesmärgiks oli kinnistada uue kaubamärgi nimi ja pakendi kujundus. Teisi poiste tehtud klippe vaata siit: http://www.youtube.com/watch?v=5RscteTVFtM&list=PLIhXxe-mhtR8KF-xKaa9VM4tFUrrZKFig&feature=c4-overview-vl http://www.youtube.com/watch?v=ZEu7gvBz4A0&list=PLIhXxe-mhtR8KF-xKaa9VM4tFUrrZKFig&feature=c4-overview-vl http://www.youtube.com/watch?v=t7YZuB1Exy8&list=PLIhXxe-mhtR8KF-xKaa9VM4tFUrrZKFig&feature=c4-overview-vl http://www.youtube.com/watch?v=eUgQUKVEWAA&list=UUMNADQFG7elXDQjIXDlTBjg&feature=c4-overview http://www.youtube.com/watch?v=ytYHL-3g7pM&list=UUMNADQFG7elXDQjIXDlTBjg&feature=c4-overview