Kirjeldus
Goal: To hit the “young and furious” with a content that makes you think in the moment when you do not feel the need to impress your friends. Solution: For reaching the target audience the communication was built up with a trick – it promised a different kind of content. The banner was shown only to young men. You could choose your partner on the campaign page. The Facebook view used the names and photos of the people who really were in the viewer’s friend list. And the party unrolled until the fatal end. Result: In average, for each person who visited the page via banner, there was also one invited visitor. Although the communication ended in August, the campaign page is still active every day. 14972 unique pageviews
-
Creative director
-
Project Lead
-
Designer