The goal of the campaign was to raise the consumption of tap water in Tallinn among locals and support the positive image of AS Tallinna Vesi. The main target was to change the negative mindset concerning tap water and to present the idea that tap water IS drinking water. To achieve that, we engaged local celebrities in the campaign of preparing fancy coctails using tap water. The campaign was set in a glamorous and attractive tone, putting tap water into a whole new perspective. As a result, the campaign managed to increase the number of tap water drinkers and successfully strengthen the relationship between AS Tallinna Vesi and its customers.
