Kirjeldus
The launch of A. Le Coq Imperial was a case of transmedia storytelling. We created Facebook profile of Russian Empress Alexandra who shared her thoughts with people and gave away secret test packs for people. It was followed by TV story and PR action, as we sent a caskets of beer to European kings and queens.
A. Le Coq Imperiali lansseerimine oli A. Le Coqi loo rääkimine erinevatel meediaplatvormidel. Facebookis loodud spetsiaalne kesirinna Aleksandra profiil ja degusteerimismäng, Euroopa kroonitud peadele saadetud degusteerimispakid ning eepiline teleklipp rääkisid kõik A. Le Coq Imperiali suursugust lugu.
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Sotsiaalmeedia juht
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Strateegiajuht
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creative
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projektijuht