"Iga t*ra maksab" campaign can be roughly translated as "Every f*ck counts". The campaign contrasts the inability of the Estonian people to protest against unpopular political opinions compared to the rest of Europe, where even the smallest changes can bring people together in an organized way. Estonians rather curse in the privacy of their own home. But thanks to e-elections this can actually mean that those curses count.
"Iga t*ra maksab" kampaania võrdleb muu maailma võimet protesteerida poliitiliste muudatuste vastu eestlaste tegevusetusega. Eestlane pigem ropendab kodus, kui läheb tänavale. Aga tänu e-valimistele on meil võimalus oma kodune meeleavaldus maksma panna.
