Kirjeldus
Honda spring campaign At the time of regression, customers in Estonia needed encouragement. People were afraid to spend money but at the same time they wanted to have quality products. We reduced this fear through humorous print ads. So that dandelions wouldn’t be the only flowers in your garden. So that you wouldn’t be afraid to buy a motorbike because of your wife. So that you wouldn’t be afraid to do longer trips out on the sea – because you can trust the reliability of Honda engines. Classical print ads are the best when it comes to encourage the consumer and to change his/her mentality.
Honda toodete kevadkampaania Majandussurutise aegses Eestis oli vaja tarbijaid julgustada. Inimesed kartsid teha kulutusi, aga samas soovisid nad kvaliteetseid tooteid. Vähendasime tarbimishirmu humoorikate trükireklaamidega. Et võililled ei muutuks ainukesteks lilledeks sinu aias. Et sa ei kardaks langeda mootorratast ostes abikaasa viha alla. Et sa ei kardaks merele minnes teha pikemaid sõite – sest Honda mootorite töökindlust võid usaldada. Klassikalised trükireklaamikanalid on parimad tarbija julgustamiseks ja tema meelsuse muutmiseks.
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