Kirjeldus
Problem: A telecom brand Elisa was lacking emotional attachment. How to improve it by not just saying but also showing? Solution: New emotional tagline (“Let’s keep in touch”) was created and launched in the most sensitive time – Christmas. The feeling of honesty and true emotion was kept thorough every aspect: Locations – the right atmosphere required picturesque places far away from Tallinn. Camera – movie-like framing, personal and observational filming style incl. shaky hand-held camera. VFX – snow was made with blowers and also digitally (+ Christmas decorations). Sound – nicely pulled off two parallel stories – visual and vocal. Acting – believable and relatable part by the main character. Results: The likeability was nearly twice as high as Elisa average - 62% vs average 34%.
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Production (TV)
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Project lead
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Producer
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Art Director
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Copywriter
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Creative director
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Film Director
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Cameraman