The aim was to introduce the new brand of the insurance company Gjensidige to its dealers in Estonia.
The concept- “Brand mosaic” was born. The new brand should be part of every client and every client should become part of the brand (brand ambassadors).
The new brand consisted of faceless animations, examples of fields covered by Gjensidige insurance: doctors, bankers, athletes, etc. We decided that we need to bring the clients into the brand. Literally!
With the help of the specialists we transformed the clients to be a part of the animations and later digitalized by the photographers. To make the message, that every insurance- dealer is a part of the new brand, even more “heard”, we formed a “Brand mosaic” out of all the people.
