Kirjeldus
Garage campaign game The garage was full of stuff. We gave people the opportunity to "steal" that stuff - they had 10 minutes to crack a 3-digit code. Those who were able to get into the garage, had to quickly decide whether to grab something from the garage (barbecues, boxing bags, scooters, etc) or to take another risk and try to crack another 3-digit code for the bicycle lock. 10 000 unique visitors tried to braek into the garage during the first 3 days. With 7 days the numbre reached to 18 000. 60 "stolen" things had to be replaced by 70 new ones. By the end of the campaign the garage was completely emptied out and insurance didn't compensate for any of it. [NB! To see the Garage from inside, please enter the numbers in red color.]
Garaaž oli täis asju. Meie andsime inimestele võimaluse need asjad garaažist ära "varastada". Selleks tuli "varastel" 10 minuti jooksul 3-numbrine kood lahti muukida. Need, kes garaaži sisse pääseda suutsid, said valida, kas kohe käbe midagi (ufogrillid, poksikotid, tõukerattad jne) kaasa haarata või veelkord riskida ja 3 minuti jooksul ka 3-kohaline rattaluku kood lahti muukida. [NB! Garaaži seespoolt nägemiseks tuleks sisestada punasega märgitud kood.[
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creative
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producer
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projektijuht
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Art Director