Kirjeldus
Habits have changed. People act weird nowadays. We eat at gasoline stations. Park cars with mobile phones, etc. We are always looking for the most convenient solutions. Buying insurance from insurance companies is so yesterday. The most convenient way to buy insurance is at the bank, where all financial deals are made anyway. Swedbank free wardrobe service at the shopping mall is a small part of the big campaign, to illustrate the convenience of using the bank also for many other reasons.
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Art director
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Creative director
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Project lead
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Copywriter