Fingler

Kirjeldus

Fingler is the first online environment for buying, selling and lending magazines, books and other publications in Estonia, and serves simultaneously as an e-shop and as a corporate website for the company. The site is based on the principles of simplicity, ease of use, and clarity. These qualities are represented by the three discreet main colours of the website design (light blue, yellow, and light grey), emphasized by minor brightly coloured elements. The minimalistic site does not immediately display the offers or the prices of products, rather displaying quality and communicating the contents of the publications offered. We have created a unique e-shopping environment in Estonia. Because the visitors feel like they are not being sold, but rather offered exciting and interesting content, they spontaneously make the purchase decision.

Fingler on Eesti esimene ajakirjade, raamatute ja muude väljaannete ostu, müügi ja laenutamise veebikeskkond, mis on üheaegselt nii e-pood kui ka ettevõtte korporatiivne koduleht. Lehe tuumaks on lihtsus, arusaadavus ja selgus. Kõiki neid omadusi väljendavad lehe disainis kasutatud kolm rahulikku põhivärvi (helesinine, kollane ja helehall), millele lisavad aktsenti üksikud kirkad lisavärvid. Minimalistliku stiiliga lehel ei kuvata esmajärjekorras toodete hinda ega pakkumisi, leht on üles ehitatud kvaliteedile ja müügil olevate väljaannete sisule. Nii oleme loonud Eestis ainulaadse e-poe keskkonna, kus viibides ei tunne tarbija, et talle proovitakse midagi maha müüa, vaid pakutakse põnevat ja huvipakkuvat sisu, mille ostmise soov tekib iseenesest.