Kirjeldus
There’s nothing new in a product promotion campaign, but there is something special in doing it in a value creating and interactive way. Estonia’s most loved tomato ketchup brand Felix decided to organise a fun label drawing competition and we helped to spread the message and awaken the artist in all Estonian people. More than 6000 people uploaded their unique designs and 5 lucky winners had theirs printed on the actual 1kg Felix tomato ketchup bottle.
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Project lead
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Creative director
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Copywriter
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Producer
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Art Director