Kirjeldus
New Škoda Fabia shakes the established concepts of beauty, smartness and rock´n´roll. Many „serious“ people feel threatened by it, because Fabia is considered too fun, too stylish, too smart and too vain. The aim of this advertising approach was to oppose conventional and conservative mindset about practical small cars, and to arouse interest and joy of recognition among positive and life-affirming people, who are young at heart. Škoda’s Fabia “trial” took place in media simultaneously with other car producers’ „trials“ (Volkswagen etc).
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Art Director
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Copywriter
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Project Lead
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Illustrator
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Creative director