Kirjeldus
When it comes to homosexual people, the tendency is to pay attention only to their sexual orientation, leaving other values and qualities of theirs unnoticed. With this campaign, we wanted to communicate the message that sexual orientation is just one part of us, and besides that a person is characterized by lots of other roles and qualities. On the campaign posters we can see Estonian public figures, who among their other roles are also gays, lesbians, bisexuals or heterosexuals.
Sageli kiputakse homoseksuaalsete inimeste puhul pöörama tähelepanu vaid nende seksuaalsele orientatsioonile, jättes märkamata inimeste teised väärtused ja omadused. Kampaaniaga soovisime edastada sõnumit, et seksuaalne orientatsioon on meist vaid üks osa, mille kõrval iseloomustab inimest terve hulk teisi rolle ja omadusi. Kampaaniaplakatitel esinevad Eesti avaliku elu tegelased, kes muu hulgas on ka geid, lesbid, bi’d või heterod.
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creative
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photographer
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Projektijuht
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Copywriter
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Art Director