Kirjeldus
How to sell tablets to families ... who already have one? Unlike phones, it is considered normal that tab in a family usually has many users – parents, kids and grandma. How do we change that? Solution: We stated that “tab is a personal thing” ... and everyone should have their own. - TV showed the trouble, when a tab has two users. - OD and STORES stated the message – “Personal tabs to everyone!” - AMBIENT posters pointed out advantages of “personal” over “public”. - BANNERS were put in “wrong” environments – to illustrate how browsing history affects, what you see in the web: • chainsaw ad in women’s beauty page. • silky cream ad in mens’ motor page. • teddy bear’s new adventures in car selling page. Main results: 1) sales grew to pre-christmas level. 2) 40 000 views on YouTube.
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Project lead
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Art Director
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Producer
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3D Animator
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Copywriter
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Creative director
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Production (TV)