Kirjeldus
The challenge: How to sell tablets to families ... who already have one? Unlike personal phones, it is considered normal, that tab in a family usually has many users – parents, kids and grandma. How do we change that? The solution: We made a campaign with a statement – tab is a personal thing ... and everyone should have their own. The TV spot funnily illustrates the trouble, when dad’s business tab is also used by his daughter. The main results: 1) sales grew to pre-christmas level (remember, it’s January!) 2) about 40 000 views on YouTube within one month (EST+RUS).
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Creative director
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Production (TV)
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Project lead
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Art Director
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3D Animator
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Copywriter
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Producer