Elering has always sent its friends Christmas cards. This year the goal was to convey the idea that Elering is not some faceless mammoth of an institution but the very people who bring light and warmth to everyoneís home during the Holidays.
We created an interactive and playful card that asks people to connect the dots. The solution ďborrowsĒ its elements from Eleringís corporate pattern motif and from Eleringís slogan ďConnecting energiesĒ. When the dots are connected and night comes, the card will glow in the dark because of a special ink. This will remind everyone that Eleringís Christmas gift is actually the fact that our homes are warm and cozy during the Holidays.
