Kirjeldus
PROBLEM Elektrilevi, Estonia's largest electricity network operator, has tried to educate the society about electrical safety for many years but lacked suitable means of communication to reach youth – 15-25 years of age. TASK To create a small campaign (online + print + social media + series of clips). SOLUTION Clips were evolving around 3 most common situations young people face in the context of electrical hazards and were shown in the movie theatres during Just Film, a popular youth film festival sponsored by Elektrilevi. RESULTS We surely established a clear, humorous and youthful way to talk to youth about electrical safety. Videos were shown to 16500 people in the movie theatres and got 30 000 views on Facebook. The feedback has been more than positive.
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Creative director
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Project lead
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Art director