Kirjeldus
Värska Originaal is the first and the original mineral drink from Estonia. Because of its specifics, we decided to focus on a certain target group – men who like their life just the way it is. So Värska was not going to teach them and talk about morality. Instead it said, be as you are, but when you drink, drink properly. Subtitles: “For sure I don’t snore” “Be as you are. But when you drink, drink properly. Be Original.”
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Copywriter
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Art Director
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Projektijuht
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Creative Director
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Production (TV)