Kirjeldus
We've found that the usage of print is obligatory, because this is one of the most effective mediums to create new habit or standard of behavior. The second key point was to generate additional attention towards Eesti Energia campaign due to print. So, the idea of "electricity cable running through a newspaper” was appeared.
Leidsime, et kanalite kombinatsioon peab sisaldama printi, kuna print on üks efektiivseimatest meediumitest loomaks uut standardit/elustiili/harjumusi jms. Teiseks, (lisa)tähelepanu saamine prindis oli ülioluline! Nii sündis idee tõmmata elektrijuhe jooksma läbi teksti pistikust kampaania reklaamini.
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projektijuht