The graphic concept is inspired by wooden block game using simple tools, like I see UX/UI design in essence, to create complex user interfaces: Infinite patterns what can be used on different media. DUX (Client) wanted something fun and reliable, like they are themselves. They gave me entire freedom and trust with this and I had fun doing this project. In the end they develop their new website using this concept and identity. / Graafiline kontseptsioon on loodud puu klotsidega mängu baasil. Nii ma näen oma kliendi teenuse olemust, milleks on UX/UI disain. Klotsidest saab luua/ehitada keerukaid süsteeme. Identiteet on mänguline ja jätab palju võimalusi katsetamiseks.