Kirjeldus
A radio ad for a power bank offer in the Autumn, when Estonians are picking wild mushrooms in the forest. The clip is built on puns that connect the mobile service provider and mushroom season. “Mine metsa/Go to the forest” means literally going into the forest but also “Get out of here/go to hell”. “Saada oma operaator seenele/Send you mobile operator mushroom picking” means literally that “send your operator mushroom foraging”, but also “to tell your operator to go to hell/send him packing”. It served as a CTA for switching mobile service providers.
-
Project lead
-
Creative director