Paper as a medium for delivering news is becoming obsolete. The solution? Digilehed — an new platform for news delivery. Fraktal designed the platform's identity and visual style. It is based on two simple ideas: the laughing emoticon derived from the letter D (as in Digilehed) and a family of digital devices. We gave the devices a friendly, human look – they are decisively non-technological, super-simplified (look, no buttons!) and abstract.
