Kirjeldus
Decora, a well-established improvement retailer, branched out to the capital, Tallinn. Problem was that the otherwise well-known name in other parts of Estonia had no strong associations in our target group’s mind in Tallinn. So instead of just communicating the new brand and slogan “better-than-average”, we decided to demonstrate it. By building the better-than-average bus stop and by using unconventional advertising methods. All that culminated with the most successful store opening in Decora’s history. We left hardhats nearby construction sites with a note attached to them saying “Ran out of screws, went to Decora” and had discount cards attached to them. Also, we had constructor workers carrying big arrows on the street that said “To Decora’s store opening”.
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Art Director
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Project lead
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Copywriter
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Creative Director