Kirjeldus
The concept of a corporate book usually stands for a 16-page booklet that is read by no one. “Nah, they always brag about themselves!” Danske Bank's corporate book righteously belongs to the belles-lettres genre: it is comprised of ten short stories on financial topics in which the characters blossom, wither, fight and rejoice inside the entire spectrum of life. The presence of the bank in these stories is nearly imperceptible: the goal is not to sing praise to oneself, but to make people read.
"Maineraamat" tähendab tavaliselt 16-leheküljelist bukletti, mida mitte keegi ei loe. "Ah, niikuinii ainult kiidavad iseennast!" Danske Banki maineraamat on tõeline ilukirjanduslik raamat. See koosneb kümnest finantsnovellist, millede tegelased õitsevad, surevad, võitlevad ja rõõmustavad kogu elu spektris. Pank on lugudes pea-aegu hoomamatu. Sest eesmärk ei ole iseennast kiita, vaid panna inimesed lugema.
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Disainer
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creative
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producer
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projektijuht