Creating spectacular brands and communication is like a dance. A game. A mind game. Every step is different. Every case is unique. That’s why Estonia’s leading creative agency TANK chose an ancient Chinese mind game Tangram to be the base for its new identity. The game has more than 10 000 recognizable combinations / pictograms and infinite number of abstract combinations. The “T” icon is put together of all 7 pieces of the game. The rest is all about the playfulness – as personal or as creative as one wants it to be.
