Kirjeldus
We wanted the Magistral Shopping Center to be the place to go for Christmas season shopping so we created a game “Christmas tree” on Facebook, where players could choose their gifts. Our goal was for each of Magistral’s 20,000 fans to send at least one friend invite but the real turnout was incredible! We exceeded our goal 35 times over! During the campaign, a total of 700,000 invites were sent, which was also how many times Magistral was seen on Facebook before Christmas. An unbelievable succes
-
art-director
-
Copywriter
-
creative-director
-
project-lead