Kirjeldus
To stand out from other tourism markets, we promised Finns an experience so uniquely familiar that they'd wonder if they'd wandered into a parallel universe. We invited them to visit Estonian events in a familiar way. It turns out, our DNA is quite the same, which means they would feel just like at home. Using humor, the campaign focused on these elements that create this homely vibe and feeling
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Creative director
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Project lead
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Film director
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Producer