Kirjeldus
According to consumers, R-kiosk’s coffee was at the far end of the "made-to-go coffee top" list, while its main competitor (Statoil) was ruling the list. R-kiosk took a hard lesson from that. They changed coffee beans with help from barista Paap Pihelgas, who also fine-tuned all the coffee machines. We communicated that change, which lead to a 35% boost in R-kiosk’s coffee sales and moved it to the second place on the "made-to-go coffee top" list.
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Creative director
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Copywriter
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Project lead
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Art director