Microsoft launched new operation system Win7 all over the world. No worldwide concept, every country had to do the launch own way. The idea was to launch Win7 in Estonia not in usual way as Microsoft have done such an events before by traditional way, but to create something different, because Win7 was different from previos version Vista and to connect launch with slogan of Win7 – The New Efficiency. Client wanted to make launch with conference and make it not in boring conference centre.
